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Shopper Research

Shelf Solver

Make better shelf decisions before you change a single thing in-store.

Shelf Solver is a 3D research environment designed to validate shelf decisions before implementation. Test planograms, pricing, promotions and category layouts using real shopper behaviour — not assumptions.

What decision do you need to make today?

01

Which planogram will perform best?

02

How will price changes influence shopper choice?

03

Which promotion will deliver the strongest category uplift?

04

How do shoppers actually navigate your category?

05

What does your category decision tree look like?

06

How should products be placed to maximise visibility?

07

What happens when you add or remove SKUs?

Why traditional approaches fall short

Shelf decisions have a direct impact on sales, yet they're often made with incomplete evidence.

In-store testing is expensive and slow. Enterprise Virtual Store platforms can be complex and costly. Traditional surveys capture what shoppers say — not what they actually do.

Built for decision-making, not for recreating a store

Shelf Solver doesn't try to replicate every detail of a physical store. Instead, it recreates the shopping cues that truly influence consumer decisions.

Technology
3D environmentRealistic shopper cuesBehavioural trackingChoice modelling

What you can validate

Planograms
Pricing
Promotions
Decision Tree
Assortment
Navigation
Visibility

How it works

  1. 1We build a digital model of your shelf
  2. 2Consumers shop in the virtual environment
  3. 3We observe real shopping behaviour
  4. 4We translate behavioural insights into recommendations

What you get

Not just a report. Actionable decisions:

check_circlePlanogram recommendations
check_circleShopper behaviour analysis
check_circlePrice elasticity insights and pricing scenarios
check_circlePromotion effectiveness assessment
check_circlePrioritised optimisation opportunities
check_circleClear, implementation-ready recommendations
The InnoSenso perspective

Creating a perfect digital copy of a store isn't the goal. Understanding the behaviours that drive purchase decisions is.

Shelf Solver focuses on the signals that matter most for commercial decision-making.

Why Shelf Solver?

  • checkFaster than traditional in-store testing
  • checkSimpler than enterprise Virtual Store platforms
  • checkRealistic enough to capture authentic shopping behaviour
  • checkFlexible enough to answer multiple business questions
  • checkReady to launch quickly

Make shelf decisions with greater confidence.

Book a demo