Chatter
Hundreds of conversations. One consistent quality. Better decisions.
Chatter is an AI-powered qualitative moderator that conducts natural one-to-one conversations with consumers at scale — with the consistency of an experienced moderator and hundreds of interviews running simultaneously.
What decision are you trying to make?
What needs drive consumer behaviour?
What motivates their decisions?
What barriers block purchase?
What do consumers really think about your brand?
How do consumers evaluate your concepts and communications?
Which insights consistently emerge across hundreds of conversations?
Why does it matter?
In-depth interviews generate rich, nuanced insights — but they are difficult to scale and rarely deliver answers quickly.
Traditional surveys reach large audiences yet often reveal what people think without explaining why. Chatter bridges the gap.
What is Chatter?
A qualitative moderator built for scale. It is neither a chatbot nor a survey. It is a digital qualitative moderator.
Applications
How it works
- 1Research design
- 2AI-led conversations in parallel
- 3Response analysis
- 4Sensemaking
- 5Decision-ready insights
What you receive
We don't automate conversations. We scale meaningful conversations.
Chatter doesn't aim to replace experienced moderators. It enables organisations to learn from hundreds of consumers with a level of consistency that traditional qualitative research cannot easily achieve.
Why Chatter?
- checkNatural interviewing experience
- checkAdaptive probing
- checkHundreds of simultaneous interviews
- checkConsistent moderation quality
- checkFaster turnaround
- checkRich qualitative evidence at scale